About Boudewijn Bugter: Partners: Customer Carewords

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Gerry McGovern Partners

Boudewijn Bugter: Partners: Customer Carewords

Boudewijn Bugter is co-owner of Sabel Communicatie, a Dutch communications agency that specialises in the development of customer-centric websites and other media. Sabel Communicatie is part of the Customer Carewords global partnership program.

The clients of Sabel Communicatie have one thing in common: they all have a lot to tell. They are complex organisations, full of information. And they all play an important role in their industry or in Dutch society as a whole.

Clients include:

various ministries (Finance, Environment, Housing, Home Affairs and Economic Affairs);
municipalities (The Hague, Amsterdam);
(semi) government organisations (Prosecutors' Office, Council of State, Centre for Work & Income, Dutch Government Information Service);
financial services (AEGON, ING, Achmea, KPMG, Ernst & Young);
IT and telecommunications (Vodafone, IBM, Ordina, Getronics);
consumer brands (Oxxio, Leen Bakker, Albert Heijn, HEMA)
charitable organizations (Dutch Cancer Society, Dutch Epilepsy Foundation)

Boudewijn has worked in online communications for almost a decade. He started as a copywriter and web editor at Sabel Communicatie. After a few years, he fled the nest to explore other types of business.

In this period he worked as a content manager for the Dutch Road Traffic Safety Association (Veilig Verkeer Nederland). After that he worked as the web manager for ProRail, the government organisation that manages and maintains the railway network infrastructure in the Netherlands. Here, he redeveloped several websites. He was also responsible for the redevelopment and implementation of intranet strategy. He managed the web team (1 editor, 1 webmaster) and also supervised a team of 90 content editors spread throughout the organisation.

In 2006 he returned to Sabel Communicatie. He works at this agency as an internet and communications consultant and also manages Sabel Communicatie's office in The Hague.

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