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Pricing  What it is How it works The Long Neck Task Management |
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About Customer Carewords: Customer-centric since 1994 Customer Carewords is built around the idea that words drive actions on the Web, and using the exact language of your customers will make your website more successful. The company was founded by Gerry McGovern, who started his Web career in 1994. Gerry has published four books on web content and has spoken on the subject in 35 countries.Our clients include: the US Internal Revenue Service, Microsoft, Schlumberger, Tetra Pak, IKEA, Pioneer, HP, HSBC, and Rolls-Royce. We have a range of partners who help us implement Customer Carewords in the United States, the United Kingdom, Sweden and Denmark. The primary activity on the Web is reading. Words drive action. We have spent years identifying what words work best with customers. Organization words are often different to customer words. A car designer, for example, may think about "engines", "design" and "brand", while a car consumer is likely to be thinking about "affordability", "reliability" and "low fuel consumption". We have built up databases of words and phrases that various customer groups react favorably to. We also have databases of words that organizations love to use. Through special statistical analysis, we can clearly show the difference in thinking and emphasis between customers and the organization. Our Customer Carewords databases are particularly strong in the areas of intranets, universities, government and e-business. Customer Carewords is about fact, not opinion. We get customers to vote and so we get numbers associated with words. One of the problems with content is that it has been far too much controlled by emotion and opinion. Customer Carewords shows in a precise way what customers really want when they come to your website. Search words will bring people to your website but Customer Carewords will bring people through it. Someone may search for "executive MBA" but when they arrive at a university website, other words such as "advance your career" become important. Customer Carewords is part of what we call a task management approach. Customers come to your website to complete tasks. The words that mean most to them describe the tasks that mean most to them. Identifying and simplifying the top tasks of your website is probably the most important thing you can do. Customer Carewords helps you identify top tasks. We have also developed techniques to measure task completion and give you a clear roadmap for improving your top tasks. Since 1994, we have been working on understanding the unique characteristics of web content. Customer Carewords is the result of intensive and ongoing research. If you think choosing the right words is the foundation of your website's success, then we can help you better achieve that success. |
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