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Customers
Sample customer comments  "The Customer Carewords approach has changed the way we think about our website. McGovern techniques have helped us to continually improve our customer focus. The results are already impressive." Raphael Nolens, e-Marketing Manager, Pioneer Europe Download the Pioneer case study (PDF 90 KB)  "Our work with Gerry McGovern is driving a real change in the way the agency views its online presence. The Strategy they provided has put us on track for having a really customer-centred website."Simon Ashley, Internet Manager, Corporate Affairs Directorate, Environment Agency Download the UK Environment Agency case study (PDF 101 KB)  "The whole Customer Carewords process was extremely useful for us. It has helped us to focus more on the things our members care about and are interested in. Having some hard statistics in relation to what our members did and didn't want to do on our website helps cuts through the assumptions and opinions that may be around. We've made decisions based on these figures."Bill Taggart, Director of Web and Member Communications, American Academy of Ophthalmology Download the American Academy of Ophthalmology case study (PDF 83 KB)  "Gerry McGovern trained us in a methodology and approach that helps us make the best use of the real estate of our website. This has helped us create content that draws people in and makes them want to read further. It is a more rigorous, statistical and customer-driven way of determining the keywords and specific phrases that we should be using."Leigh Adam, Executive Director, Marketing and Communications, UNC Kenan Flagler Download the UNC Kenan Flagler case study (PDF 92 KB)  “I think the figures speak for themselves. (142 percent increase in sales.) We have carried out almost no promotion, but have rather focused almost entirely on Gerry McGovern’s advice. We can safely attribute these significant improvements in our key metrics and the sales growth to the McGovern approach to web content publication.”Ricard Giner, Manager for the Study Group Internet Business Department. Download the Study Group case study (PDF 120 KB)  “At Directgov, we very much believe in putting the citizen first, and that means helping people complete tasks on our website as quickly and as easily as possible. We used the McGovern Method to help us refine and clarify the presentation of our citizen-centric web strategy, and to communicate our approach to our key stakeholders."We have been very pleased with results. Directgov visitors continue to grow in number and market share increases, typically placing Directgov in the top five of all government sites. We found Gerry McGovern’s approach of great value in shaping our strategy and defining our way ahead.” Peter Stevens, Strategy and Product Director, Directgov.gov.uk  "The McGovern insight into quality web content has become a standard by which we are building our next generation web presence and developing our content style guide."Tom Beddingfield - Manager, Global Web Presence, Schlumberger
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Customer case studies
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Intranets: Tetra Pak, IKEA, BBC, Schlumberger
Government: US Internal Revenue Service, UK Defra 
University: UNC Kenan Flagler, Embry Riddle, Study Group
E-Business: Wells Fargo, Schlumberger, Pioneer
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