Great customer experience means reducing customer effort
Mon, Dec 12, 2016 4:00 PM – 5:00 PM GMT
The best way to understand digital customer experience is to measure the effort people need to make to complete their top tasks. Not being able to complete your task is the ultimate failure when it comes to customer experience. However, best practice is all about reducing time-on-task. The top digital brands, from Amazon to Google, are relentless in their focus on saving you time. Learn about how to accurately measure task completion and time-on-task.