Pair writing: better content, more customer-focused
Wed, Feb 11, 2015 4:00 PM – 5:00 PM GMT
Presented by Audun Rundberg and Bjørn Bergslien of Netlife Research. With an introduction by Gerry McGovern
Pair writing is a content-creation technique that stems from agile software development. It’s a collaborative way to create content that meets both business goals and supports customer tasks.
When people write content together in pairs, magic happens. Suddenly, it’s not all about producing as much copy as possible. Instead, we see fruitful discussions about the meaning, quality and relevance of content.
In this webinar you will learn how to:
• use pair writing to bridge organizational silos
• focus content discussions on supporting customer tasks
• speed up publishing processes