Previous Webinars

  • Collapse of Trust and Digital Transformation

    Wed, Dec 14, 2016 4:00 PM – 5:00 PM GMT

    Globally we are facing a collapse of trust. Governments, brands, institutions, experts are all facing a crisis of legitimacy. Digital is an accelerant in this collapse and in the making of a radically different world. How do we navigate this historically significant transformation? Gerry McGovern presents a series of guidelines for how organizations can embrace digital transformation, rather than be rolled over by it.

  • Great customer experience means reducing customer effort

    Mon, Dec 12, 2016 4:00 PM – 5:00 PM GMT

    The best way to understand digital customer experience is to measure the effort people need to make to complete their top tasks. Not being able to complete your task is the ultimate failure when it comes to customer experience. However, best practice is all about reducing time-on-task. The top digital brands, from Amazon to Google, are relentless in their focus on saving you time. Learn about how to accurately measure task completion and time-on-task.

  • Task based intranet design: Testing and refining our model

    Tue, July 6, 2016 15:00 PM

    Presented by Brian Lamb and Gerry McGovern. In this webinar, they share the results of testing two intranet designs derived from analysis of 60,000 employee’s votes in top task surveys worldwide. They present the two models of standard intranet architecture and take a look at how the two versions of the model performed in testing and share the resulting improvement to the models and the Intranet in a Box concept.

  • Characteristics of a digital ready organization: Survey results

    Mon, Nov 2, 2015 9:00 AM – 10:00 AM MST

    Presented by Gerry McGovern. What sort of organization is best able to embrace the full opportunities that digital offers? Gerry McGovern will present the results of a survey asking digital professionals what they think is required. Find out about the key characteristics of a new model digital culture versus an old model organization-centric culture.

  • Brand delusion and how to overcome it

    Wed, Jun 10, 2015 8:00 AM – 9:00 AM PDT

    Presented by Gerry McGovern. Increasingly brands, organizations and management are becoming disconnected from their customers. In the Age of the Customer, this is a dangerous trend.

  • Designing for the Millennial Generation Web

    Thu, May 7, 2015 12:30 AM – 1:00 AM ACST

    Presented by Gerry McGovern. Impatient, skeptical, cynical, ethical. Educationally well-off but financially worse-off, they don’t buy into the present and future with such unquestioned loyalty quite like their parents did.

  • The Core Model: A novel approach to designing for Top Tasks

    Presented by Are Gjertin Urkegjerde Halland, Netlife Research. Learn how to reach your business objectives by solving your users Top Tasks. This multi-disciplinary content first approach helps you prioritize your efforts and get buy-in from the rest of your organization. It also gives you some new perspectives on navigation, mobile first and responsive design.

  • Improving Cisco Support Website Using Top Tasks Management

    Cisco has dramatically improved the experience of its Support website by focusing first on the tasks that customers and partners are trying to complete. Success is measured based on how successful customers/partners are at completing their top tasks. Hear from Bill Skeet, Senior Manager of Customer Experience for Cisco Digital Support, about how Cisco uses […]