Pricing - Customer Carewords

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Pricing What it is How it works The Long Neck Task Management

Pricing and deliverables

Customer Carewords pricing is in the range of €12,500 to €50,000, depending on the complexity and size of the organization. The specific deliverables for such an engagement include the following:

Stakeholder evangelism

Face-to-face or phone-based interviews with key stakeholders help sell the whole customer-centric approach within your organization.

Development of two careword lists

For a public website we find that it can be useful to test a task list and also a branding list. For example a branding phrase might be "A company that cares about its customers". For an intranet it's useful to have a task list and an improvements list ("easier to find what you need").

Up to 5 category questions

These questions allow us to do much more detailed analysis on the data. For example, in an intranet careword poll, a typical category question is: Are you a manager? By getting staff to answer such a question we can then clearly show what is really important to managers versus non-managers.

Poll trend analysis

We monitor the poll on a daily basis, taking snapshots and analyzing this data so as to show you trends in voting behavior.

Special team poll

This is a poll which is a replica of the overall poll, except we create a copy that members of your team and other relevant staff can complete. With this, we can compare what the team thinks is important with what the customer thinks is important. This will identify where organization-centric thinking is strongest.

Extensive data analysis

Extensive data analysis: All polls include basic ranking analysis. We also do more sophisticated analysis showing how one part of our poll sample ranks carewords relative to another. This can bring up hidden trends that might not have been so obvious in the basic analysis.

Poll benchmarking

We benchmark your results against previous careword polls, showing how your results compare with relevant averages. We identify common carewords within your industry.

Customer Carewords workshop

This workshop presents the results of your careword poll and explores how the results will impact the future design and management of your site. The workshop includes:

Management presentation involving a 50-70 slide PowerPoint presentation.
Business criticality ranking. With the Customer Carewords results we have the customers' view of what is important. We then rank the carewords from a business criticality point of view (the management perspective). By adding the two scores together we get a balanced score of what is important to the customer and to the organization.
Classification process: Based on the results, we work with you to create task-based classification groupings. The result: A much simpler homepage (and overall classification) with less options that are much clearer because they're in the language of the customer.

What Customer Carewords is
How Customer Carewords works
The Long Neck explained
Task Management explained
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