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University: Increasing student engagement What do students really want from your university? When they come to your website, what are they really looking for? A good social life and nightlife? Is that it? Well, that's the stereotype of the student, isn't it?Over a number of years, we've carried out Customer Carewords polls in the Unites States, Ireland, Scotland and Australia. We've polled school leavers, executive MBAs, business students, programming students, and professional pilots. We've found that there's one word that matters more than any other. Career Yes, when students are figuring out whether they should join your university or not, nightlife and social life are not top of their agenda. Nor is the course or degree. What they're thinking about is their career. That's why they're thinking of going to university in the first place; to start or further a career. Simple really. Not so simple from a university perspective. Universities are among the most organization-centric entities on earth. Many academics think that students should feel privileged to be "admitted" to the university. The idea of thinking of the student as a customer is very difficult for many universities. The right words build engagement Customer Carewords is about doing just that. It is about developing a clinical understanding of what students (and other important customer groups) really want. It is about identifying the words that will engage them when they get to your website. It is also about identifying the words that turn them off.We have built up a database of these words over the years but we know that every university has subtle differences. We'll guide you in relation to what the major word trends are, and give your students a tried and trusted way to vote on the words that are uniquely powerful for your university. What students really want Some years ago, we developed a list of about 150 factors that might be important to students in deciding which Irish university to join. The following table is a sample of the list. We asked students in University College Dublin and Dublin City University to vote on what really mattered to them. The following table shows the top 10.  We get the same basic top 10 whenever we ask students to vote. Sure, students are interested in a good social life but what really drives them is their career. Customer Carewords is about moving beyond the cliché and stereotype. It is about exposing organization-centric thinking using hard data to focus on what your students really want. It brings the website debate beyond the realm of opinion and internal politics, giving you the facts needed to initiate customer-centric change. What Customer Carewords is How Customer Carewords works Pricing and deliverables Request more information |
Customer Carewords is a unique scoring technique enabling customers to tell you in precise, statistical terms their top tasks when they arrive at your website. More 
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