Previous Webinars - Customer Carewords

Webinars

Upcoming webinars Previous webinars

Previous Webinars

The Long Neck Vs The Long Tail
When: August 4, 2010
Description: The Long Tail concept is about selling a lot of a little on the Web, but is it working? Gerry McGovern's new book, The Stranger's Long Neck, finds that the opposite is happening. You basically starve in the long tail. It is the Long Neck where the value lies. Find out why and how to identify your long neck.
Webinar presentation (WMV: 30 MB: 33 minutes)
PowerPoint presentation (PPT: 8 MB)

From hero shots to top tasks - web marketing in the 21st century
When: July 7, 2010
Description: Web marketing in the 21st century is defined by identifying, understanding and optimizing for the core tasks of your customers. Online customers are highly impatient, and old style marketing techniques simply do not work. Learn about the new ones that do work.
Webinar presentation (WMV: 72 MB: 39 minutes)
PowerPoint presentation (PPT: 12 MB)

Saving Cost and Driving Council Website Improvement Through Task Management
When: March 10, 2010
Description: Done well, the web is by far the most cost-effective and convenient channel to deliver the majority of services. But it must work first time.
Webinar presentation (WMV: 37 MB: 45 minutes)
PowerPoint presentation (PPT: 3.5 MB)

What Task Management can do for your organization
When: February 22, 2010
Description: An overview of the top task management method, with case studies on how to identify and measure customer top tasks.
Webinar presentation (WMV: 38 MB: 43 minutes)
PowerPoint presentation (PPT: 6 MB)

Three essential tips for creating a task–based government website
When: January 13, 2010
Description: Hosted by the US WebContent.gov, learn how to: Test a top task; Create a task-based navigation; Measure how well your search is working.
Webinar presentation (WMV: 82 MB: 1 hour 30 minutes)
PowerPoint presentation (PPT: 11 MB)

Jared Spool of User Interface Engineering interviews Gerry McGovern about Task Management
When: Sep 4, 2009
"One of the most popular speakers in the history of our User Interface Conference is Gerry McGovern," Jared Spool states. "Certainly most of that popularity is thanks to Gerry’s no-nonsense, customer-centric approach to content management strategy."
Hear the interview

Sales webinar: Top Task Identification
When: Sep 2, 2009
Description: An explanation of the Customer Carewords method for identifying the top tasks of your customers on your public website or intranet. This is a sales webinar.
Webinar presentation (WMV: 45 MB: 29 minutes)
PowerPoint presentation (PPT: 6 MB)

Sales webinar: Customer Centric Index
When: June 22, 2009
Description: Learn how to identify what's really annoying your customers when they visit your website. This is a sales webinar.
Webinar presentation (WMV: 19 MB: 23 minutes)
PowerPoint presentation (PPT: 1.4 MB)

Sales webinar: How task identification can work for your organization
When: May 19, 2009
Description: Learn how to identify your customers' top tasks using the Customer Carewords solution. This is a sales webinar.
Webinar presentation (WMV: 26 MB: 26 minutes)
PowerPoint presentation (PPT: 3 MB)

The Need to Weed: Microsoft Office Online
When: April 07, 2009
Description: How Microsoft Office Online dramatically increased customer satisfaction by 'Weeding the Garden'. You increase customer satisfaction by trying to answer every possible question the customer has. Right? Wrong.
Webinar presentation (WMV: 39 MB: 47 minutes)
PowerPoint presentation (PPT: 13 MB)

Task management at HSBC UK intranet
When: March 11, 2009
Description: Natalie Bogos, UK intranet manager, talks about how the UK HSBC intranet has embraced task management. The webinar begins with an introduction to task management for intranets by Gerry McGovern, founder and CEO of Customer Carewords.
Webinar presentation (WMV: 36 MB: 46 minutes)
PowerPoint presentation (PPT: 5 MB)

Task measurement: Serving citizens better
When: January 9, 2009
Description: Presentation on task management by Gerry McGovern to US government web managers. With an introduction by Sheila Campbell, co-chair of the US Federal Web Managers Council.
Webinar presentation (WMV: 64 MB: 90 minutes)
PowerPoint presentation (PPT: 7 MB)

Designing navigation using task management
When: November 13, 2008
Web navigation webinar presentation (WMV: 40 MB: 38 minutes)
PowerPoint presentation: Web navigation (PPT: 13 MB)

Educational Sector / University Customer Carewords
When: October 08, 2008
University Customer Carewords webinar presentation (WMV: 33 MB: 36 minutes)
PowerPoint presentation: University Customer Carewords (PPT: 3 MB)

University Customer Carewords solutions from Customer Carewords

Task Performance Indicator
When: September 10, 2008
Task Performance Indicator webinar presentation (WMV: 31 MB: 36 minutes)
Task Performance Indicator PowerPoint presentation (PPT: 2 MB)

Task Performance Indicator solutions from Customer Carewords

Government Customer Carewords
When: July 08, 2008
Government webinar presentation (WMV: 40 MB: 40 minutes)
Government PowerPoint presentation (PPT: 7 MB)
What is the role of government on the Web? (White Paper - PDF 457 KB)

Government solutions from Customer Carewords

Intranet Customer Carewords
When: May 27, 2008
Webinar presentation (WMV: 37 MB: 45 minutes)
PowerPoint presentation (PPT: 3 MB)

General Introduction to Customer Carewords
When: March 27, 2008
Webinar presentation (WMV: 39 MB: 49 minutes)
PowerPoint presentation (PPT: 3.4 MB)

Home | About | Solutions | Customers | Contact