Bob is president of Bob Johnson Consulting, LLC, working primarily with colleges and universities since 2006.
His specialties include expert marketing reviews of college and university websites, competitive website reviews, communication audits, and interactive communication strategies for advancement and enrollment. He has worked with 86 universities, colleges, and professional associations in Australia, Canada, Costa Rica, the U.K. and the U.S. Included among those engagements are more than 25 Customer Carewords projects.
Bob’s email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 3,600 subscribers at more than 947 colleges and universities in the United States and around the world. More than 7,300 people follow his daily marketing news and news posts on Twitter. In 2016 he started “Top Tasks: Higher Education Website Content” as a LinkedIn group for people working in higher education.
A popular speaker on digital marketing at professional meetings, his topics include digital marketing strategy, student recruitment, and creating task-oriented websites for brand engagement. He has presented workshops and tutorials in Australia, Canada, Denmark, and Germany as well as in the U.S.
Bob is the author of “Advancement and the Web: Thriving in a New World” and “Transforming Your Web Site into a Collaboration Marketing Tool,” (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including “Marketing on the Web: Blending the New and the Newer.” (CASE Books 1999).
Bob chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 1994 until 2003. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates; before that, he held college and university leadership positions in marketing and enrollment for more than 25 years.
Bob earned his bachelor’s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.